Built for small Businesses

Google Ads Management for Trades & Contractors

Reach Ready-to-Hire Customers With Smarter Google Ads

Get your business in front of people already searching for your services, while reducing wasted spend and generating more qualified calls and quote requests.

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Campaign Focus

Qualified leads

Optimizing

What Matters

Booked

Calls + forms + lead quality

Search intent Cleaner traffic

Search Terms Pruned

Tracking Wired

Budget Controlled

Prince George, BC based

Serving Canada and the USA

Fixed management fee

Heavy-Duty Ad Management That Books Jobs

Let’s be honest – waiting on rankings doesn’t fill next week’s schedule. Paid ads flip the tap on today. I build and run the Google Ads that put ready-to-hire customers – the ones with a job that needs doing and the budget to pay for it – in front of you now, not next quarter. And here’s what no other agency will tell you: I don’t take a cut of your ad spend. Most agencies bill a percentage of your budget, so the more you burn, the more they make. My fee is flat. Every dollar I add to your spend is a dollar I believe comes back as a booked job.

Construction site featuring heavy machinery and crane, showcasing industrial development.

Two workers in protective gear at a construction site with heavy drilling machinery.

A focused technician in blue uniform repairs a home appliance in an indoor setting.

Pain-Free Onboarding

I keep setup simple, clear, and moving without dragging you through agency homework.

High-Intent Keywords Only

Simple setup, clear steps, no agency-style homework.

Conversion Tracking Wired to Calls & Forms

I count calls, emails, booked jobs, not clicks

A Landing Page Pointed Straight at the Offer

One service, one city, one clear next step.

WHAT GOES INTO THE CAMPAIGN

BUILT TO CUT WASTE AND BOOK JOBS

Ad Copy Written Like a Tradesman, Not a Billboard

Clear ads about the job, the problem, and the reason to call.

Ongoing Search Term & Negative Keyword Management

I stop you paying for searches that never convert

Budget Pacing

no blown spends, no surprise invoices

Plain-English Monthly Reporting

See what was spent, what generated leads, what changed, and what happens next.

My Vision

Built to Book Jobs, Not Burn Budgets

I started this operation because I was tired of watching master tradesmen hand over a credit card to agencies that reported “impressions” and “reach” while the phone sat quiet. You don’t get paid for impressions. You get paid for jobs.
I care about the one metric that actually matters: how many new calls and booked estimates this spend puts on your schedule.

Oleksandr Savchenko with search and performance graphics representing Google Ads management for trades

Cost per lead

What you pay to generate a call or form submission. Cost per lead can vary sharply by trade, city, competition, website quality and how a lead is defined.

Close rate

how many of those calls you turn into signed jobs. You know this better than I do.

Job value

what an average job is worth to you.

The return

simple: (job value × close rate) against what you paid for the leads.

I Don’t Take a Cut of Your Spend

Most agencies charge a percentage of your ad budget. That means they profit when you overspend – whether or not those dollars book work. My fee is flat, so I’ve got zero reason to inflate your budget.
Aligned incentives. I only win when your phone rings.

The Guy Who Builds It Runs It

No sales rep who vanishes after the pitch. No junior learning on your account. You talk to me, and I’m the one in the account every week making the calls.
One master, start to finish. No handoffs.

You Own the Account

Your ad account, your data, your history – all in your name. If we ever part ways, you keep the full asset, not an empty folder.
Own your pipeline. Don’t rent it back from an agency.

Can the numbers work?

Paid Ads Should Make Business Sense Before They Make a Pretty Report

Your Inputs

Change the numbers to match your business.

Monthly ad spend

Estimated cost per lead

Close rate

Average job value

Estimate only. Actual performance varies by trade, market, competition, website quality, lead handling and other factors.

Estimated revenue from closed jobs

$15,000

At these inputs, the model produces an estimated 20 leads and 6 closed jobs.

Healthy test economics

Estimated leads 20

Estimated jobs 6

Revenue / ad spend 7.5x

Platform blueprint

Google Ads vs. Meta Ads for Trades

Google catches ready-to-hire customers. Meta creates demand, retargets warm traffic and shows proof before someone searches. Pick the situation and see where I would put the weight.

01 Google = demand capture

Best when customers already know the problem and are searching for help now.

02 Meta = demand creation

Best for before-and-after proof, seasonal offers, education and retargeting.

03 Best setup = channel mix

For most trades, Google carries the job-now budget and Meta supports trust.

Choose the goal

What are you trying to fix?

Recommendation

Google-first

Suggested split 80 / 20 Google / Meta

Google Ads 90

Meta Ads 35

Why

Search wins because the customer is already looking for the service and is closer to booking.

No-BS call

Put the first serious budget into Google Search. Use Meta only as support until search demand is covered.

Google Ads

Captures active demand

Best when someone searches for the exact service, city or problem. The customer is already raising their hand.

Meta Ads

Creates and warms demand

Best when the customer is not actively searching yet but can be moved by proof, reminders, education or an offer.

My Process

How It Works

1. Review

I learn about your services, service area, margins and current lead flow.

2. Build

I set up tracking, keywords, targeting, campaign structure and ads.

3. Launch

Your campaign goes live after everything is reviewed and approved.

4. Improve

I review search terms, cut wasted spend, test ads and adjust the budget.

Showcase of Selected Case Studies

Epic Pavement paving contractor case study — **From Invisible on Google to Jobs Over $10,000**
**Epic Pavement** **– Paving Contractor – Prince George, BC**

View All Case Studies

Target. Launch. Track. Prune. Improve. Book. Target. Launch. Track. Prune. Improve. Book.

Straightforward Google Ads Management

No percentage of ad spend. No junior handoff. No mystery about where your money goes.
My management fee is based on the complexity of the work – not simply how much you give Google to spend.
Your advertising budget is separate and paid directly to Google through an account you own.

ADS CORE

A strong fit for trades and home service businesses advertising one main service group and looking for a professionally managed Google Search campaign.

CAD $749/mo

what’s Included:

Google Search campaign management

Keyword and search-intent research

Campaign structure and ad copy

Location and schedule targeting

Standard call and form conversion tracking

Search term reviews

Negative keyword management

Budget and bid optimization

Ongoing ad testing

Plain-English monthly reporting

TYPICAL GOOGLE AD SPEND – CAD $2,000 – CAD $3,500 /mo

PLUS ONE-TIME LAUNCH FEE

+ CAD $749

Get Started

ADS PLUS

Built for growing trades businesses that need a more complex campaign structure, more testing, and closer allocation of their advertising budget.

CAD $999/mo

Everything in ADS CORE, plus:

Multiple related services

Multiple service areas within one regional market

More advanced budget allocation

Expanded keyword and ad testing

Conversion trend review

Landing-page review and recommendations before launch

Campaign expansion within the agreed scope

TYPICAL GOOGLE AD SPEND – CAD $3,500 – CAD $7,500 /mo

PLUS ONE-TIME LAUNCH FEE

+ CAD $999

Get Started

* Ad spend is billed separately by Google and remains in your account. Management pricing does not include the media budget.

Oleksandr Savchenko, freelance digital marketer for trades

Meet the Guy Behind the Work

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Paid Ads Pay Now. SEO Pays Off.

Paid ads fill the calendar this week. SEO builds the asset that keeps it full for years, and a site built to convert turns those clicks into booked jobs. Run them together and you stop depending on any single tap staying on.

Find Out More

Frequently Asked Questions

What is included in Google Ads management?

I handle keyword and search-intent research, campaign structure, ad copy, location targeting, call and form tracking, search-term reviews, negative keywords, budget and bid adjustments, ad testing, and monthly reporting. The exact scope depends on whether you choose ADS CORE or ADS PLUS.

Is my Google ad spend included in the management fee?

No. My management fee covers the work required to build, manage, track, and improve your campaign. Your advertising budget is separate and paid directly to Google through an account you own. I charge a flat management fee rather than taking a percentage of your ad spend.

How much should I spend on Google Ads?

It depends on your trade, service area, competition, and average job value. ADS CORE is generally suited to monthly ad budgets of CAD $2,000 to $3,500. ADS PLUS is designed for budgets of approximately CAD $3,500 to $7,500. I review the numbers before launch to determine whether the available budget gives the campaign a reasonable opportunity to collect useful data.

How quickly can Google Ads start generating leads?

A campaign can begin showing shortly after it is built, approved, and reviewed by Google. That does not mean it will be fully optimized immediately. The first few weeks are used to collect search-term and conversion data, remove wasted traffic, and improve targeting. Lead volume and timing vary by trade, market, budget, website quality, and customer demand.

Can you guarantee a certain number of leads or booked jobs?

No honest Google Ads manager can guarantee an exact number of leads, jobs, or return. I can build the campaign carefully, track calls and forms, reduce avoidable waste, and improve it using real performance data. Your results also depend on factors outside the ad account, including pricing, competition, seasonality, website quality, response time, and how effectively leads are converted into customers.

Do I need a new website or landing page?

Not necessarily, but the page receiving the traffic must clearly explain the service, work properly on mobile, load quickly, and make it easy to call or submit a form. ADS PLUS includes a landing-page review and recommendations before launch. Landing-page design, development, or a complete website rebuild is separate unless specifically included in your proposal.

How do you reduce wasted ad spend?

I use focused keywords, service-area targeting, negative keywords, search-term reviews, scheduling, budget controls, and conversion tracking. I regularly check what people actually searched before clicking and remove irrelevant traffic where possible. Some testing is necessary, but the campaign is managed around qualified calls and forms rather than traffic alone.

How do you measure whether the campaign is working?

I track qualified phone calls, form submissions, conversion rate, cost per lead, search terms, and budget use. I also need your feedback about lead quality and which inquiries become estimates or booked jobs. Clicks and impressions provide context, but they are not the final measure of business performance.

Can I advertise one service or one location?

Yes. ADS CORE is built around one main service group within a focused market. ADS PLUS supports multiple related services or multiple service areas within one regional market. Larger expansions, unrelated services, or additional markets may require a separate campaign or revised scope.

Can I change my budget during busy or slow seasons?

Yes. Your Google Ads budget can be adjusted as demand and available capacity change. Budget changes do not automatically change my management fee, but expanding into additional services, markets, or more complex campaign structures may require a scope change. I will explain that before making the expansion.

Who owns the Google Ads account and campaign data?

You do. The account, payment profile, conversion history, campaign data, and advertising assets remain in your name. If we stop working together, you keep the account and its history.